Find the friction.
Learn the context. Ask what people need and where the current approach gets in their way.
ADURAN BAHRAMI
I learn how things work, question what gets in the way, and turn that understanding into products, workflows and experiences people can use.
↓Learn the context. Ask what people need and where the current approach gets in their way.
Break the problem into parts. Explore how an object, an interface or a workflow could fit together.
Learn the tools, make the work, and review it against the problem that started the project.
01SulinA product needed an identity. The brand needed a storefront. Running the storefront led to Sulin Hub.
PRODUCT · STOREFRONT · OPERATIONS HUB
02TOMMIECould one AI character hold together across clothes, dialogue and action? A trailer became the test.
CHARACTER · STORY · PRODUCTION · EDIT
03NexusHow could leisure lead people toward learning and community? A public hub explores that connection.
SPACE · FORM · ENVIRONMENT · RESEARCHI’m Amirhossein (Aduran) Bahrami.
I am drawn to the moment when something could work better. I learn the context, break the problem into connected parts, and build a response. When a project calls for an unfamiliar tool, learning it becomes part of the work.
Architecture taught me to think in systems. Sulin took that thinking from an object to a storefront and its operations. TOMMIE began with curiosity about AI and became a focused experiment in character continuity and storytelling. The medium changes; the habit of questioning, learning and making stays with me.
B.Sc. Architecture
Iran University of Science & Technology
M.Sc. Candidate, Building Sciences Engineering
Shahid Beheshti University
A product to develop, a workflow to simplify, or a question worth exploring. Let’s start with the problem.